Sarasota, Orlando, and Tampa's Website Media Production for a New Digital Revolution!
CAPTURE & ENGAGE A LARGER - MORE TARGETED DEMOGRAPHIC WITH INTERNET VIDEO MARKETING
Sarasota, Tampa, and Orlando web video production services.
Outbound marketing techniques are becoming less and less effective. We are inundated with over 2000 outbound marketing interruptions per day, and People are figuring out creative ways to block them out. Caller ID, spam filtering, Tivo, and Sirius satellite radio are a few methods. The expense of learning about a subject or shopping for something new using the internet (search engines, blogs, and social media) is now cheaper than attending a seminar or a trade show. Inbound marketing is the answer.
As traditional marketing continues to diminish, marketing plans and budgets are shifting to non-traditional or online marketing. Online video marketing is essential. Sarasota Video marketing campaigns drive a far higher level of customer engagement and conversion than traditional advertising campaigns. The demand has never been greater for marketers to validate the bene ts delivered by their increasing investment in social media (web 2.0). Because of the explosive growth in rich-media, video marketing must be part of your current marketing plan.
Lightray Media creates custom HD TV-style video production & Video Marketing to develop professional corporate presentations including animated 2D & 3D graphics for your web and social media sites.
Lightray Media is a premier global multi media web video production company located in Lake Mary & Orlando, with a highly trained and experienced media production team. We are a digital media company that combines the wisdom of traditional marketing with the power and agility of a cutting-edge digital delivery. We use state of the art technologies, software, hardware, process & methodologies, providing the ability to design & develop, implement and manage all of your company’s online advertising and media marketing. We provide 100% of all of your advertising requirements as a long term business partner. Consider the cost that your company would incur to accommodate these corporate marketing services in house. To proactively design and execute your unique company’s message would require a large team of professional and creative individuals to achieve pro tability.
What does it really mean to have a social media program? If your clips are posted on YouTube, is that enough to help your business get recognition? If customers can share your content to Facebook, Twitter, or LinkedIn, does that make it "social?" Some businesses think that simply by adding a "share" button to a web clip that it's somehow going to make it become "viral." Others think that social media means that a internet clip must be "social" or have some kind of mass appeal.
At Lightray Media, we believe that there is a new “social paradigm” which transcends both of these ideas. It’s the concept that a retailer can connect with its shoppers on a personal level. This can be achieved with the power of a powerful marketing broadcast or clip. Your professionally made video encourages loyalty and word-of-mouth referrals both online and offline.
Online Orlando web video production companies marketing is no longer being thought of by general business as personal entertainment on YouTube. The improvements in media technology, along with audience interaction, have made it become a true social platform for business. It is clear that companies must engage! Watching clips online is no longer viewed primarily as a “YouTube thing.” It has, at last, become a “social technology,” that easily integrates with all the major social networks.
It is easy to see why an ever-increasing percentage of web site users expect businesses to have some type of internet clips on their websites. Additionally, they must be on popular Mass-Media distribution sites, including social media networks. However, it is not only the creation of the media content itself that they expect. Consumers want business to offer viral clips that are “social."
Video Production companies ad and mobile media marketing are on the rise as well. It's not as obvious to notice, since they still make up only 2.7% of the total online video marketplace. However, when you consider that last quarter they were at only 2%, it's easy to see that's an increase of 35% in just one quarter. That's growth that can't be ignored, and clearly we can expect to see it continue steady growth over the coming years. This will continue as one of the top formats in all of online viral advertising.
Currently, Android phones account for more mobile telecast viewing than iPads and iPhones put together. This is a good sign for Google. However, Apple devices haven't been very Flash-friendly, and with much of the web's media content being in the Flash format, there was probably a lot of content Apple device owners simply weren't able to see. This might account for Android's dominance here.
Retailers and marketers should be paying careful attention to the mobile and web video marketing world. It changes constantly, and consumers are relying more and more on mobile devices to do all the work they used to use a personal computer for. For example, watching online clip's.
Internet media & Orlando internet video productions services include 2/3D motion graphics, corporate Tampa production company, training episodes, product simulation, green screen, and website media production and marketing. We are among the best in the industry for video production companies.
